Why greening up is hard to do
Posted by Leslie Carlson on April 12, 2010 at 12:02pm
Anna Clark, author of the new book Green, American Style, has some interesting ideas about why sustainability is not more mainstream. Her advice for getting beyond “the choir” and crossing the green ideological divide includes emphasizing energy efficiency. Which makes sense, given that most companies and businesspeople, regardless of their political views, value saving money.
Read Anna Clark’s perspective on the green economy and consumerism, and her advice for moving forward here.
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